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United Rentals Manager, Customer & Campaign Analytics in Scottsdale, Arizona


United Rentals, Inc. is an $8 billion dollar Fortune 500 organization and the largest equipment rental company in the world. The company has an integrated network of over 1,100 rental locations in 49 states, every Canadian province, and 11 in Europe. The company's 18,000+ employees serve construction and industrial customers, utilities, municipalities, homeowners and others. Additional information about United Rentals is available at


In this role, you will have the opportunity to fundamentally shape the future of customer analytics and revenue generating campaigns for a rapidly growing $9B company. Your responsibilities will include helping to architect the data/systems/processes necessary for lead generation and campaign measurement.

You will leverage your technical and analytical skills to build next generation models that drive tangible revenue capture and will work closely with our sales leaders across North America to continually improve the quality of lead generation as well as the effectiveness of sales execution.


Location - open to anywhere in the US.

Essential Duties

  • Drive data analytics activities and models to uncover strategic insights and support sales growth

  • Leverage advanced analytical skills to identify correlations between diverse data streams that provide strategic direction to company initiatives

  • Utilize historical customer information and 3rd party data to identify revenue and business development opportunities

  • Leverage key software (such as Lattice Engines, Salesforce/Einstein, R) to build and deploy revenue generation efforts

  • Lead development of systems/processes required to measure and continually improve effectiveness of sales campaigns and customer targeting efforts

  • Establish methodologies and statistical measures for performance of sales efforts (campaign % lift, $ Revenue, A/B testing, etc.)

  • Build workflows to track leads and campaigns in an integrated manner throughout core systems (Salesforce, Teradata, Lattice)

  • Lead development of on demand dashboards and reports

  • Continuously gather feedback from key stakeholders to identify areas for enhancement of lead quality and execution

  • Develop and communicate reporting around sales campaigns/sales effectiveness

  • Prepare monthly/quarterly summaries of campaign results and present to organizational leaders

  • Take project management ownership of other specific initiatives as appropriate and drive results

  • Support implementation of key sales growth programs at all levels of the organization

  • Manage project development and cross functional team work as needed

  • Takes ownership of functional issues to come up with potential solutions

  • Develop launch/communication plans for key initiatives

  • Manage multiple tasks and projects simultaneously on tight deadlines

  • Will work directly with field sales leaders such as Regional Sales and Marketing Directors, as well as, developers, 3rd party consultants, Sales Operations department and Performance Analytics team.

  • Perform other duties as required.


  • Bachelor's degree required, Master's degree in Statistics or Data Science preferred


  • Minimum 5-7 years of analytics experience required

  • Superior data analytic skills and deep knowledge of statistical techniques (correlation, cluster, multivariate, decision trees, neural networks, etc.)

  • Strong capabilities with SQL required

  • Strong capabilities with R required

  • Experience with Lattice Engines a plus

  • experience required.

  • Proficiency within Excel

Other Skills Required

  • Self-starter with willingness/ability to seek out new approaches/solutions to complex business challenges

  • High sense of urgency and ability to work in a fast-paced, dynamic environment

  • Strong communication skills; intermediate presentation skills

  • Ability to influence and effectively work across multiple departmental/external groups

  • Must be able to effectively manage multiple high profile projects at one time.

  • High level MS-Office computer skills

Working Conditions

  • Office environment, approximately 20% travel as necessary

What's in it for you?

Best in class benefits package which includes medical, dental & vision, 401(k) or RRSP, DPSP, paid time off, comprehensive training and development, and career growth opportunities.

United Rentals, Inc. is an Equal Opportunity Employer of women, minorities, protected veterans and individuals with disabilities.