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Grand Canyon Education Digital Marketing - Lead Generation Specialist in Phoenix, Arizona

Digital Marketing - Lead Generation Specialist

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Job Description

Grand Canyon Education (GCE) is an educational service company that provides an array of support services in the post-secondary education sector. Formerly part of Grand Canyon University (GCU), GCE still supports and works closely with GCU. GCE designs and develops educational programs for GCU and other traditional campus institutions, as well as online partner institutions at the undergraduate, graduate and doctoral levels.

Grand Canyon Education is seeking a new Digital Marketing - Lead Generation Specialist. Under general supervision, this position supports Grand Canyon Education's Marketing Department, and associated business partners for the purpose of turning prospective leads into students through oversight and handing of lead generation campaigns.

Responsibilities:

  • Supports the GCE Marketing Department’s lead generation campaigns which is limited to working with no more than 20 affiliate lead generation vendors; vendors are added based upon capability of handling.

  • Works with assigned vendors in collaboration with mentor to learn how to manage vendor communications regarding issue resolution, and how to leverage campaign growth and development.

  • Learns key principles of vendor handling, such as appropriate criterion which meets marketing’s needs, how to bring vendor onboard and how to build highly collaborative relationship with vendor; vendors are assigned for sole handling based upon performance.

  • Collaborates with compliance services to ensure partner’s branding, copy, and other creative specifications remain current; escalates issues to management and participate in resolution of issues.

  • Provides initial analysis of current and historical campaign data and/or user behavior and collaborates with other team members to provide recommendations to optimize lead campaigns for internal and external partners.

  • Comprises raw report data for lead numbers, conversion data, trends, lead status reports, budgeted leads, and lead projections of assigned campaigns; collaborates with other team members on creating final report data presentations

  • Learns about third-party services, such as lead capture system and compliance tools and begins to utilize to improve lead generation strategies for assigned lead campaigns.

  • Serves as the first point of contact for assigned clients; escalates complex issues to other team members; resolves issues if within scope of authority and growth of understanding about lead campaigns.

  • Attends assigned client meetings to gain understanding of needs and campaign initiatives; takes the lead in developing project plan; reviews project plans with marketing management; executes some elements of project plan as assigned.

  • Learns how to review traffic performance of channels which includes utilization of testing and attribution tools; provides analysis to management and provides final report of information to management or client.

Qualifications:

  • Bachelor’s degree in accounting, finance, economics, marketing, business management or related field required from a regionally accredited institution.

  • 1-2 years of experience in digital performance marketing preferred.

  • Entry level understanding of digital media placement processes among multiple media channels.

  • Proficient with Microsoft Office suite, (Word, Outlook, Excel, and PowerPoint), MS Project or similar project management software and social media platforms.

  • Good interpersonal skills to develop relationships at all organizational levels.

  • Good oral and written communications, a good command of the English language and ability to provide clear communications among all stakeholders.

  • An ability to work collaboratively as a team player and integrate with a diverse team with varying opinions and ideas.

  • Entry-level knowledge base in accounting, finance and marketing concepts.

  • Ability to work in a fast-paced environment and cope professionally with changing priorities.

  • Willingness to work occasional evenings and weekends required.

  • Must pass a pre-employment background investigation.

  • Provide a positive example to students by supporting the University’s Doctrinal Statement, Ethical Position Statement and Mission of Grand Canyon University.

At Grand Canyon Education, it is our privilege to serve students and those who support academic advancement. We lead educational transformation by developing superior ways to help schools grow and prosper. We provide transparent programs, intuitive online learning technologies and well-established academic models that promote student success and institutional growth.

Employment is contingent upon the satisfactory outcome (as determined by the university) of pre-employment screening activities, including a background check.

For assistance with your job application please use our External Candidate Job Application Guide.

All staff candidates will be asked to review GCE’s staff expectations as part of the application process.

Our partner in education, Grand Canyon University, is Arizona’s premier private Christian university. GCU serves traditional and online students by offering quality academic degree programs, experienced leadership and transformative learning experiences both on our growing campus and digitally.

Posted 2 Days Ago

Full time

R000027872

Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

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