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Synchrony AVP, Social Media - Health & Wellness in PHOENIX, Arizona

Job Description:

Role Summary/Purpose:

This social media role will manage the day-to-day organic and paid social media strategy and delivery, including community management, for dedicated CareCredit social media accounts. This role will have a meaningful impact on our brand, driving audience awareness, consideration, engagement, and conversion through the pairing of paid ads and thoughtful and relevant organic content. Working across teams and managing outside resources, the ideal candidate has deep attention to detail with extensive understanding of the role social media plays within a brand’s growth, culture, and storytelling throughout each stage of the consumer journey.

We’re proud to offer you flexibility! This position is eligible to work remote, where you will work from home, and may require you to occasionally commute to one of our hubs for in person engagement activities such as team meetings, training and culture events. Remote candidates will be considered who live near any Synchrony hub including: Alpharetta, GA, Chicago, IL, Costa Mesa, CA, Stamford, CT, New York, NY, Altamonte Springs, FL, Charlotte, NC, Dayton, OH, St. Paul, MN or Phoenix, AZ.

Essential Responsibilities:

  • Manage always-on paid social campaign, leading creative development, audience strategy and optimization, testing roadmap, and analytics/reporting

  • Develop and manage the social media content calendar for both B2C and B2B channels, including social moments and distribution of branded content

  • Monitor user generated commentary as well as broader conversations about the brand surfaced through social and review site listening activities

  • Respond to consumer feedback on behalf of CareCredit on owned social media accounts

  • Regularly monitor the competitive space and be aware of market changes, development and trends to identify potential challenges and opportunities in the short and long term

  • Create engaging content for social media posts, videos, and other formats to build brand awareness, engagement and loyalty.

  • Make strategic recommendations that drive engagement, acquisition and content development

  • Partner with the Social CoE and enterprise editorial board, on various project-oriented tasks as needed such as process improvements, calendar development, platform updates and execution

  • Partner with internal teams including marketing, communications, analytics, compliance and legal to maximize the power of social media within a highly regulated industry

  • Partner with Creative Agencies to develop social media creative and collaborate with Paid and Organic Social teams to execute, measure and optimize.

  • Collaborate closely with Legal teams for review and approval of all copy, creative, and targeting criteria to deliver flawless execution

  • Partner with appropriate internal teams to stay updated on new product features, seasonal messaging, and marketing to ensure brand consistency and accuracy

The Ideal Candidate Will Have:

  • Expertise across all major consumer social platforms, including Facebook, Instagram, Twitter, Pinterest, YouTube, etc.

  • Experience responding to consumers on behalf of corporate social media accounts

  • Experience creating content programs and calendars

  • Experience and understanding with paid media within social media with ad management and audience development

  • Ability to grasp complex topics, information and issues and translate them into highly compelling and understandable copy and creative for many different audiences

  • Strong verbal and written communication skills, including ability to write and edit clear copy for social media that presents brand voice in a relevant, meaningful dialogue with target audiences

  • Process orientated and ability to work independently

  • Proven ability to manage multiple projects simultaneously with flawless execution while adhering to tight timelines, also making sure efforts are meeting the business needs at every touchpoint

  • Ability to make recommendations based upon data analytics and research

Qualifications and Requirements:

  • Bachelor’s degree or, in lieu of a degree, a high school diploma/GED and 9 years of marketing experience

  • 5+ years of Brand Storytelling, Consumer Content Management or Consumer Marketing Communications experience

  • 5+ years of recent experience in Social Media Marketing that includes:

  • Demonstrated passion for social media

  • Clear, concise communicator – verbal and written

  • Expertise in paid social media execution across platforms

  • Experience responding on social media on behalf of a corporate brand

  • Strong project management, organizational skills and data driven decision making

  • A collaborative team player with the ability to take the lead and guide cross-functionally

Desired Characteristics:

  • 7+ years of Marketing Communications experience

  • 5+ years of recent Social Media experience

  • Experience with Spredfast/Khoros or other content management platform

  • Excellent analytics and creative skills with the ability to use both interchangeably

  • Understand the essential social media and networking platforms

  • Marketing experience within a B2C environment

  • Creative, entrepreneurial thinker and facilitator of innovation and new ideas

  • Ability to manage multiple priorities and thrive in a dynamic fast-paced environment

  • Enthusiasm for serving as a brand advocate

  • Good technical skills with the ability to pick up new tools and ideas quickly

  • Experience managing agency relationships

  • Experience within the financial or healthcare industry

  • Adept at managing through hierarchy, across varying organizational structures, and within matrixed organizations.

  • Ability to work in groups and individually to meet goals

  • Ability to interact positively at all levels of the organization

  • Ability to deliver high quality work in a timely, error-free, and cost-effective manner with great attention to detail

  • A team player and a fast thinker - especially during critical or stressful times

  • Bring a positive attitude

Eligibility Requirements:

  • You must be 18 years or older

  • You must have a high school diploma or equivalent

  • You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

  • You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

  • New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 24 months’ time in position before they can post. All internal employees must have at least a “consistently meets expectations” performance rating and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance requirement).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

  • Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

  • If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time.

The salary range for this position is 70,000.00 - 150,000.00 USD Annual

Salaries are adjusted according to market in CA and Metro NY and some positions are bonus eligible.

Grade/Level: 11

Job Family Group:

Marketing

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