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Cochise College Marketing Coordinator in Benson, Arizona

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Position Summary

Position Summary: The Marketing Coordinator is responsible for coordinating and implementing the college’s strategic internal and external marketing initiatives, including identifying marketing trends, coordinating marketing initiatives, and monitoring content across platforms to ensure consistency and compliance with brand standards. Essential Functions: As defined under the Americans with Disabilities Act, may include any of the following tasks, knowledge, skills, and other characteristics. This list is ILLUSTRATIVE ONLY, and is not a comprehensive listing of all functions and tasks performed by incumbents of this class.Note: Cochise College requires a post offer, pre-employment background screening of all employees.This announcement will close May 24, 2021 at 4:00 pm AZ time.

Duties and Responsibilities

Duties and Responsibilities: Within the scope of college policies and procedures, this position:Assists in identifying marketing trends and implementing an integrated marketing strategy; researches, composes, organizes and executes the delivery of marketing messages; oversees and coordinates advertising and publishing purchases, schedules messaging and production; monitors college content to ensure all messaging supports the college's strategic initiatives and adheres to brand standardsMonitors incoming marketing requests and assists in project task management; leads consultations with college departments to conceptualize, develop and implement strategic marketing plans; works as a liaison between the Enrollment Management & Marketing office and outside vendors to execute marketing initiativesAdministers various internal and external marketing initiatives to include email, text messaging, mobile notifications, digital and print campaigns; edits and writes copy for publication; ensures print and electronic content conforms to established graphic and editorial standards and reflect the college’s brand attributes, messaging, mission and visionWorks with web administrator to ensure that all college websites effectively serve as a recruitment, marketing and information tool and promotes the college mission and visionAssists with event planning; represents the college at various internal/external events as assignedAssists the department budget managers with the production plan and budget; assists in the reconciliation of budget transactions for the assistant dean and other department staff as neededPerforms related duties as assigned General Expectations: Employees are expected to accomplish assigned duties in an efficient, effective and competent manner and to strive for improvement and excellence in all work performed. Additionally, employees must understand the comprehensive role of the community college and cooperate and work harmoniously with students, faculty and staff, and the public. Employees will follow all college policies, rules, regulations and guidelines as they relate to this position.

Education and Experience; Knowledge, Skills and Abilities

Education and Experience Requirements:Bachelor’s degree in marketing, communications, business or related field from a regionally accredited institution of higher learning recognized by the US Department of EducationTwo years related experience An equivalent combination of education and/or experience from which comparable knowledge, skills and abilities have been achieved may be considered. Knowledge, Skills and Abilities:Knowledge of college policies and procedures affecting assigned workKnowledge of or ability to obtain organizational structure, workflow and operating proceduresKnowledge of current technologies and word processing, database, presentation, and spreadsheet software, specifically Microsoft Office applications, Knowledge of web development and web-authoring applications, preferably WordPressKnowledge of laws, regulations and policies related to publishing documentsKnowledge of standard concepts, practices and procedures related to the position, including use of AP style, punctuation and syntax, and photographyKnowledge of communication and public relations principles, practices and techniquesKnowledge of writing and editing principles, practices and techniquesKnowledge of marketing and campaign trends, developments and new technologies Skill in online promotion and publishing processes, procedures and techniques, and an ability to adapt in a changing technological environmentSkill in information research and evaluationSkill in creative, journalistic, and technical writing, editing and proofreadingSkill in creating, composing and editing and proofreading written materialsSkill in news and marketing value, and familiarity with media priorities and practicesAbility to adapt in a